Sustainable Customer Advantage requires Marketing Automation solutions that enable relevant, timely, and consistent communications with your customers across all outbound and inbound marketing channels.

Today’s marketer must engage their customers in a multi-channel dialog to build sales and loyalty.  One-size fits all campaigns no longer work. As described in the book Marketing Out Of Control, authored by Keith Wardell – the explosion of marketing channels has shifted power to the consumer.  Marketers who don’t adjust their marketing strategies with relevant and timely campaigns will lose customers, profits, and market share.

The Marketing1by1 solution called Conex1by1 provides an easy and cost-effective solution for marketing organizations looking to implement automated, dynamic content, multi-channel campaigns. The SaaS program is called Campaign1by1.  Interactive marketers require solutions that utilize each customer's transaction profile and online behavioral history to identify actionable customer insights and potential relationship building opportunities.  This creates a Sustainable Customer Advantage.

Sustainable Customer Advantage requires Customer Collaboration

Collaboration requires Dynamic Content and Campaign Automation

Dynamic Content

• Improves customer experience
• Increases orders per year
• Lengthens customer retention
• Grows long term sales
• Creates advocates

Campaign Automation

• Makes marketing more efficient
• Leverages marketing and IT staff
• Provides customers a timely experience
• Increases short term sales
• Increases share of wallet