Data visualization is a broad term that describes any effort to help people understand the meaning of data by placing it in visual context.
This will reveal profiles, trends and correlations that might go unnoticed in textual data.
Data visualization
Data visualization
Understand and interpret your data visually
Customer understanding
Cross your data and understand your customers in a unique way
Dashboard creation
Visualize your data in a fun way by creating original and accessible reports.
Performance monitoring
Statistics updated in real time facilitate and secure decisions that promote ROI.
What is
data visualization ?
The challenges of data visualization
by business sectors
Data visualization takes on its full meaning in the E-commerce sector.
Thanks to all of the centralized data, it will be possible to carry out an in-depth study of the behavior of each individual.
- What are the most loyal products ?
- Which personae have a higher average basket ?
- Which products generate the most repeat purchases ?
- Which media promote the most buying ?
By visually analyzing message behaviors and correlating them to purchases made, it is possible to create an ideal 1 to 1 customer experience for building audience loyalty and thus promoting the repeat purchase rate.
As strategic thinking around local issues continues to increase, data visualization can be an opportunity to help retail companies refine their strategy.
By analyzing for example :
- The stores generating the most purchases
- The most loyal stores
- The best-selling products by catchment area
- The most effective loyalty programs per store
Data visualization makes it possible to analyze the purchasing behavior of each individual while correlating them with the location and activity of each store.
Tourism can take full advantage of the advantages of data visualization.
By combining the information of each traveler with the various tourist services offered, it will then be easy to analyze :
- The most loyal trips
- The periods generating the best repurchase rate
- The preferred activity routes per personae
- Behavior by type of tourist
- The best performing stays by zone
- Preferred order sources for each personae
This analysis will promote the implementation of a most effective communication strategy for travelers and travel recommendations more suited to their desires.
For the charitable sector, it is possible to use data visualization to deepen the knowledge of donors :
- What are the ambassadors profiles ?
- What is the average donation per personae ?
- What are their preferential collection sources ?
- What are the causes that interest them ?
This is a definite advantage when it comes to knowing how to encourage them to make a one-off donation or direct debit.
In addition, this is an opportunity to also improve the visualization of the path of donations and the way in which they are used.
This optimizes the overall ROI of the association by capitalizing on the best choices to be made from the source of collection to the use of the donation received by the donor.